I was on the plane traveling from Orlando to Dallas (via Houston), when, wouldn’t you know it, I found myself surrounded by Keller Williams’ brokers and associates! I know the shuttle was one classroom-in-miniature, but now I had another opportunity. I seized the day!!
I took note of the lady beside me in seat A, since she was professionally dressed on a 9pm flight. Comfort is sometimes the priority when you are “just flying”, but I’ve found that what you wear earns attention! So, of course, I paid attention (something all the women in my family seem to do). Her name badge caught my eye, _____ Keller Williams. Could this be? Have I been given another opportunity to talk real estate? With my passion for real estate, it is an enjoyable subject for me, so it’s hardly “work”.
I began my “questionnaire” … Have you utilized BidSelect, do you specialize in REO’s, how do you feel about the real estate industry today, and so forth. Then I began my explanation of “Look what is available to you and your office!” She seemed pleased with the possibilities, but shared with me that she was very overwhelmed by all the technology that was introduced at the National Convention she had attended, even after being in real estate for many years. She also told me how frustrating short sales are. My goodness, am I a natural at setting the stage or what?! I talked about BidSelect and its user-friendly features. I talked about the wonderful cooperative sale offered through HomeTelos. Then I explained how the services of our brokers in REO make them the cream of the crop (which we are always looking for!). At this point, a tap on my shoulder was followed by “May I have your card? I have been eavesdropping, and I too am a Keller Williams broker. I am very interested in what you have been saying.” I was surrounded!!!! I gave my cards out and received some. (So glad I keep my cards readily available!!! Hint, hint!)
This all began because a real estate professional wore her name badge. When I was teaching real estate classes, I would say, “One of the least expensive, yet most valuable marketing tools you can use is wearing your name badge… everywhere!” Except, perhaps, church.
Until next time, I’m back on the road. Take care, and remember to Wear Your Name Badge!