It was just a matter of time. With the rapid progression of video technology we should have seen it coming. Now it’s here and it’s hot.
The logical step up from virtual tours of uninhabited homes has arrived. It is the short film with on-camera actors explaining key features while using them as they were meant to be used. They capture the imagination by demonstrating the lifestyle that may be plausible for the new owner. They highlight neighborhoods and local attractions by weaving them into the story. They partially answer the question, “What would it be like to live here?”
They say that a picture is worth a thousand words. So, is a short film the new storyline for sales success? Clearly these are most viable for upscale properties, but who knows – someone may come up with a viable version for modestly priced properties as well.
Check out two very well-crafted listing videos. One epitomizes the bachelor lifestyle and the other simulates a day in the life of a family.
Sample Listing Videos:
Source: 6816 Pacific View Drive, Hollywood Hills, Eric Lavey/Vimeo. Courtesy of Inman News.
Title: A day in the life of a home. Source: YouTube.
After viewing, drop us a comment. Will this medium thrive or will it flop? Enjoy.
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