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Technology for Real Estate: Dallas Agent Reboot – Part 2 of 3

Technology for real estate has revolutionized the buyer’s shopping experience and transformed the sales and marketing process for real estate professionals. Inman News bridges the technology divide with Inman Agent Reboot, an exceptional series of events showcasing technology for real estate industry professionals. Last month we participated in the Dallas venue where we captured tons of technology for real estate tips, tried out several of them and decided to share our favorites. There were so many outstanding tips and techniques we opted to present them in a 3-part series. This is the second in the series. The focus here is on video marketing tools that deliver the wow. Technology-for-Real-Estate

Video Marketing Tools

  • BombBomb
    • Facilitates video emails, either singularly or as drip marketing campaigns.
    • Referenced glowingly several times during the conference.  Visit their website for demos.
  • Animoto
    • This time-saving power tool doubles as a private video production suite. Subscriber provides photos and video clips and Animoto turns them into an artful video.
    • It elevates virtual tours, captivates city/neighborhood tours and helps to commemorate personal milestones.
    • Background music options are available.
  • Videolicious
    • CEO, Matt Singer conducted a training session entitled “How to Create Effective Video.”  It was a fascinating live demo, complete with finished product. He demonstrated how to collect video snippets of key locations in a neighborhood and knit them together with audio narrative to create a cool “insider-neighborhood – walking tour” feel. Very effective. Here are his tips.

Video Marketing Tips:

a) If shooting with a camera phone, shoot with the phone in a horizontal position.
b) Use the “slow pan” technique to cover the target area.
c) Use small, subtle movements.
d) Use a “slow tilt” up and down to demonstrate the height or depth of a space.
e) Avoid overhead lights that can cause shadows. When photographing human subjects, have them face a light source such as a window whenever possible.
f) Consider purchasing a “wide angle lens” for your cellphone camera—costs about $20—to allow broader capture.
g) Turn up the energy! When on camera, rev up your energy level by about 150% versus your normal off-camera demeanor.
h) Use your expertise to add interesting verbal insights that viewers would not otherwise know. Use personalization to showcase best property features (e.g.: I love hosting dinner parties, and this dining room would be awesome for dinner parties!).
i) Use the “book-end approach.” Smile before pressing the “start” button and continue smiling while you press the “stop” button.

Visual Impact Tools That Help You Stand Out:

Cut through the clutter with these visual marketing tools that transform traditional graphics into miniature bill boards.

  • Over – Adds visual impact to photos. This app makes it possible to add a message or descriptor directly onto a photo. It uses eye-catching fonts that help the photo tell a captivating story.
  • Moo Business Cards  — Multi-function business cards allow cards to do double duty. Create a different image on each card in the deck. Showcase listings, inspiring quotes, or top local restaurants, etc. Moo offers “green business cards,” QR Code Business Cards, Facebook Cards, Luxe Cards, and full color two-sided cards, to name a few. Branded cards look great with listing photos on the reverse side.  While online take a look and see why their Luxe cards truly stand out.

In the next segment on Productivity you will learn how one enterprising broker with 42 agents reduced the  office communications bill from $560 per month to $62 per month.

For information on effective ways to manage institutional or individual portfolios nationwide, or to shop for real estate visit First Preston HT. Don’t forget to ’like’ us on Facebook and follow us on Twitter.

You can find the first part of our Technology for Real Estate blog series here.