The opening ceremony of the Olympics. Your favorite Fourth of July fireworks display. The face of a child with a new toy. These are magical experiences all made memorable because someone took the time to pay attention to the details.
In the world of real estate asset management portfolios whether rental or for-sale properties, the volume and the process points can often compete with the need for correct and compelling marketing communications. Property descriptions and photos are often rushed to press failing to capture the property or the real estate professional in their best light.
It’s all about the details, especially as it relates to real estate asset management. Inman NextAgent Contributing Editor Katie Lance recently shared insights encouraging real estate practitioners with reminders that that, “Details matter. They matter more than ever before.” With the advent of syndication and a global electronic market place, dreary photos and a lackluster description can be in front of millions of online eyes within seconds of posting. If ‘a picture is worth a thousand words’ what does a poor photo say to millions of institutional and individual online shoppers? Real estate asset management pros that go the extra mile engage shoppers and place listings on an accelerated path to closing. These details are not lost on private and institutional sellers in their search for top level agents.
Key points include:
1. i-Phone listing photos? “Not good enough today”.
2. Damp black and white fliers in a flier box? Rethink the value and the impact on your brand.
3. Spelling errors and “odd capital letter placement”?—Enlist someone to proof all branded material prior to release.
4. Website in need of updates?—Employ a student to make sure the links actually work.
5. Take the time to engage clients by responding to celebratory life events they’ve posted on social sites.
6. Make each closing memorable for buyers or new tenants.
Gwen Banta of AG Beat produces a weekly to “hall of shame” for property description bloopers retrieved from the MLS. Due to the lack of proofing Gwen finds plenty of material for her weekly column now in its 3rd year. Names are withheld to protect the guilty.
A little bit of prior planning could set you apart, earning faster closings, and future referrals.
For more details on real estate asset management visit FirstPrestonHT.com