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Marketing a home (Part 2)….

Excellent photographs are a must in order to properly market a home; without photos many listings simply get passed up. In addition to photos, a good quality virtual tour will lead a buyer from one room of the home to another, allowing the buyer to visualize themselves living in the home. Print advertising will reach buyers who read the newspaper, and direct mail may reach neighbors surrounding the property who may know of an interested buyer for the home. An open house is a magnet for buyers who are searching in a particular area. Brochures are also an excellent source to attract drive-by buyers who are interested in finding out more information about the home or even setting up a private viewing. Stay tuned for more.