This is the second installment in a three-part series recapped from an InmanNews webinar entitled So You Bought an iPad. Now What? The content simplifies the hottest trends in technology for real estate.
Technology for Real Estate
The Future Is Mobile—Real estate prospecting and marketing is increasingly mobile. These stats document the escalating trend:
- 91% Of all U.S. citizens have a mobile device within reach 24/7*
- 70% of all mobile searches result in action within one hour.*
- 2014: The year mobile devices will overtake the use of desktops. **
LISTING PRESENTATION APPS– For dynamic, “jaw dropping” listing presentations, the following three got rave reviews from Inman.
- Keynote – (If you have Mac.)
- Slide Rocket (PC users) – No issues with formatting. Great for PowerPoint users.
- Prezi — Cutting-edge, cinematic, jaw-dropping presentations, but a bit more complicated. Build presentations on your PC and present/display on your iPad.
SOCIAL APPS – If you’re ready to take your social marketing efforts to the tablet platform, these apps deserve a look:
- LinkedIn — Easy to navigate, great for sharing articles, find birthdays, see who has been looking at your profile, who changed jobs, etc.
- Google+ – Discover amazing content. Find content that has proven to be popular and useful.
- HootSuite –“Best way to run Twitter from an IPad.”
- Spotify – Listen to music as it is shared on Twitter without additional keystrokes.
- GetGlue – Check in to TV shows and sporting events you are watching. Your participation is automatically shared on social sites.
CONTENT APPS – Looking for impressive content to curate? These apps are big on substance and eye-appeal.
- Fancy – Great images and content to curate on Facebook.
- Houzz – Beautiful pictures of interior décor and great content.
- Pinterest – Collect and share images. Use iPhone app on your iPad.
- Skitch – Captures screen images/photos etc. that can include notations on the screen images.
- Zite – “The Pandora of reading apps.” Useful for reading and locating content to blog about or curate.
- Google Currents – Groups favorite blogs and/or news sites in one user interface.
- Huffington Post – Content rich. Cutting-edge news.
- TED App – Inspirational big ideas.
For information on effective ways to manage institutional or individual portfolios nationwide, or to shop for real estate visit First Preston HT.
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*Source: mymobilpeek.com/mobile-statistics/ (From: Mobile Marketer)
**Source: TechJournal.org
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