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Technology for Real Estate: Dallas Agent Reboot – Part 1 of 3

The 2013 Inman Agent Reboot conference simplified the hottest trends in technology for real estate professionals. While at the Dallas venue we captured tons of technology apps and tips, tried out several, and decided to share our favorites with you.

There were so many outstanding tips and techniques we decided to present them in a 3-part series showcasing three main categories:

  1. Lead Management
  2. Video Marketing + Visual Impact Tools
  3. Productivity

Lead Management Tools & Tips

Technology-for-Real-Estat

Boomerang for Gmail – Have you ever received an email lead and responded right away but received zero response? Often the unresponsive prospect simply drops off the radar.  Boomerang reminds agents to continue follow up with specific hard-to-reach prospects.  Users can also formulate and schedule email messages for future delivery dates to stay proactive, maximizing lead conversion.  

Rapportive for Gmail – Have you ever received an Internet lead that provided only an email address? Ever wonder what type of person is on the other end? Rapportive for Gmail gathers details from the prospect’s internet footprint and forwards that info to your inbox. You can review their aggregated social profile to learn what information might add value or which property attributes to emphasize. You can also harvest details to customize follow-up, build relationships and close more transactions. Lead Management (Tip): What to Say?—What can you possibly say to get an email prospect to finally reply?  Researchers have found the number one most effective response is: “I have important information you requested regarding 123 Main St. Call me as soon as possible.”

The next segment on Video marketing and visual Impact tools will highlight 5power tools that deliver the wow plus tips on how to improve your photos and videos from Videolicious CEO, Matt Singer.

For information on effective ways to manage institutional or individual portfolios nationwide, or to shop for real estate visit First Preston HT.  Don’t forget to ‘like’ us on Facebook and follow us on Twitter.