Are you interested in your listings and business profile getting better ranking on Google searches? According to Mark Walser, former Vertical Marketing Manager of Real Estate for Eastman Kodak, this is the perfect time to begin using a new insight to make it happen.
On a recent episode of RealEstateCoachRadio.com, Walser reported that Google has begun to index 60-90 second video clips into search results. Therefore it’s a great time for real estate professionals to begin recording 60-90 second videos showcasing their properties and their expertise on local points of interest.
The video clips should be labeled descriptively and placed on your YouTube channel. Descriptive labels of most searched words include property address, street name, zip code and city name, according to Bernice Ross, owner of Real Estate Coach.com. Walser anticipates that if you begin to record and post vignettes of value, your content may gain a dominant presence on commonly searched real estate topics in your market.
To demonstrate this principle, a few weeks ago we posted a blog entitled, The Next Big Thing in Real Estate, Short Films Starring the House. The short vignette showcased a house with an actor demonstrating the lifestyle of a prospective buyer. When entering the property’s address into the Google search window, the house video and related info has taken over the entire first page of Google search results.
You can use this kind of exposure to accelerate sales. Videos don’t have to be produced by a movie studio to be effective. They just need to be well executed and interesting so that prospects find them informative, well organized and worth watching.
Online video exposure could make you and your listings the next big stars of local Google search results.
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